Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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Social Media Marketing

We handle your whole social media: making posts, scheduling them, and chatting with followers. It's like hiring a full pit crew instead of changing every tire yourself.

Starting at
$1,597/mo
★ 5.0 Rating (62+ Reviews) ✓ BBB A+ Accredited ✓ 29 Years in Business ✓ 23,762+ Projects ✓ 9,536+ Clients Served

The Challenge

You created social profiles but post inconsistently, ignore comments for weeks, and have no idea if social media generates any actual business beyond vanity metrics.

Our Solution

AppWT manages daily social media with content creation, posting, and engagement tracking. Maintain active, professional profiles that build audience and drive traffic to your website.

About Our Social Media Marketing Services

Social media requires consistent content that most businesses cannot maintain internally. We manage your presence across Facebook, Instagram, LinkedIn, Twitter, and TikTok with platform-specific content strategies. Each platform receives content optimized for its audience and format: professional articles on LinkedIn, behind-the-scenes stories on Instagram, and customer success posts on Facebook. Content calendars plan months ahead while remaining flexible for timely posts. Flint retailers and Southfield B2B companies maintain active profiles without dedicating staff to daily posting. We create graphics, write copy, respond to comments, and monitor brand mentions. Analytics reports show which content drives engagement, website traffic, and actual conversions. Community management builds relationships through authentic engagement rather than automated responses. Your social presence grows while your team focuses on operations instead of figuring out what to post next.

Technical Details

Social media management constitutes a comprehensive suite of strategic and operational services spanning content ideation, production, scheduling, community engagement, performance analytics, and cross-functional marketing integration. The global social media management market reached $21.6 billion in 2024 and is projected to expand at a 23.01% compound annual growth rate (CAGR) through 2035, potentially reaching $210.76 billion as enterprises increasingly recognize social platforms as primary customer acquisition and retention channels. Professional management encompasses multi-platform orchestration across Meta's ecosystem (Facebook, Instagram, Threads), X (formerly Twitter), LinkedIn, TikTok, Pinterest, YouTube, and emerging platforms, each requiring platform-specific content optimization, algorithm understanding, and native feature utilization. Service delivery models include freelancer engagements ($25-$100/hour or $500-$2,000/month retainers), boutique agency partnerships ($1,500-$5,000/month), and enterprise-grade programs ($5,000-$50,000+/month) incorporating dedicated account management, creative production teams, paid media integration, and executive reporting dashboards. Core deliverables typically include content strategy development aligned with marketing objectives, content calendar management with platform-optimized posting cadences (research indicates optimal frequencies of 1-2 posts daily on Facebook, 1-3 on Instagram, 3-5 on X, and 1-5 on TikTok), community management with defined response time SLAs (industry standard 1-4 hours for standard inquiries, sub-60 minutes for premium service levels), and monthly performance reporting against established KPIs including engagement rate, reach, impressions, follower growth rate, share of voice, and sentiment analysis. Technology stack requirements include enterprise-grade scheduling platforms (Sprout Social at $249-$399/user/month, Hootsuite at $99+/month, or Buffer at $6+/channel/month), social listening tools for brand mention monitoring, design software subscriptions (Canva Pro, Adobe Creative Cloud), and analytics aggregation solutions. The 2025 market trend emphasizes video-first strategies, with short-form video content (Reels, TikTok, Shorts) delivering 2-3x higher engagement rates than static imagery.
Industry Insight

Ship Before Perfect

Stop scheduling meetings to discuss ideas. Build the rough draft with your tools in 20 minutes. Show it to people. Let them react to something real. The meeting takes longer than the thing. Build first, align second.

-- Entrepreneurship

What Our Clients Say

Real reviews from verified clients across Google, Clutch, and more.

*****

Amazing work, highly recommend

"I would like to thank Tony for his amazing work. I highly recommend him to anyone who is looking to create a new website. Tony was super helpful and very responsive."

Irving Ortega
Business Owner
Google
*****

Calls me right back

"Tony is amazing. I reach out to him if I have any questions, and he calls me right back. I highly recommend AppWT and Tony for any services you are looking for."

Robert Vandiver
Rob's Garage Door and Repair
DesignRush
Read All Reviews →
Service Area

Social Media Marketing Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now reaching clients across 21 states and 5 countries.

Livonia Home Base

Five Mile & Farmington Rd, near Madonna University, Greenmead Historical Park, and the Livonia Chamber of Commerce. We host trainings here.

Wayne County Corridor

Westland, Garden City, Plymouth, Canton, Northville, Redford, Dearborn, and Detroit proper. Schoolcraft College sits on our weekly Haggerty route.

Oakland County

Farmington Hills, Novi, Southfield, Birmingham, Bloomfield Hills, Royal Oak, and Troy. Twelve Oaks Mall and the Somerset Collection corridor.

Beyond Metro Detroit

Flint (our original 1997 home), Ann Arbor, Lansing, Grand Rapids, and statewide Michigan. National clients across 21 states.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our social media marketing services.

We handle your whole social media: making posts, scheduling them, and chatting with followers. It's like hiring a full pit crew instead of changing every tire yourself.

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Ready to Get Started?

Let's discuss how our Social Media Marketing services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.

Tech Wizards an AppWT Anthem